At Aspen Life, we respect the privacy of our users and the importance of the information they entrust to us. This Privacy Policy helps you understand what information we collect, how we collect it, how we use it, and what choices you have regarding your information.
We are fully committed to maintaining the privacy of any information ('personal data') that you provide to us. Furthermore, we commit to ensuring that such data is held securely, used appropriately, and retained for only as long as necessary.
As a general policy, we do not anonymously collect personal data from visitors to our website, though we may use “cookie” technology to gather non-personal information from visitors. This is standard practice on the web. We use the information gathered by cookies to improve your visit to our site, among other things. We may also collect aggregate information about our visitors. For example, we may track the total number of website visitors in a particular period.
In general, when you visit our websites and access information, you remain anonymous. AspenLife.com may collect personally identifiable information — that is, your name, address and email — when you voluntarily subscribe to a service offered by AspenLife.com. Any personally identifiable information you provide is used solely by Aspen Life or other companies who are involved in the operation of this website. Aspen Life does not sell this information to third parties, though we may share aggregated non-personal information with advertisers on our site.
However, we will disclose personal information when required by law, in response to any demand by law enforcement or other appropriate government authorities, or if the personal information is pertinent in a legal proceeding or court action.
Whenever you provide sensitive information (for example, a credit card number to make a purchase), we take reasonable steps to protect it. We also take reasonable security measures to protect your personal information in storage. Credit card numbers are used only for payment processing and are not retained for marketing purposes. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new rental homes or services, or changes to this privacy policy.
Our website and marketing services are designed with privacy in mind. Therefore, we collect personal information only to the degree that is required to provide our services fully and efficiently. We strive to comply to the greatest extent possible with applicable data protection regulations, including the European Union's General Data Protection Regulation ('GDPR'), where applicable.
You can access and update your personal information, including changing your subscriptions to our email newsletters and opting out of receiving emails about our services, by emailing us at info@aspenlife.com
Regarding your use of this website, Aspen Life acts in the capacity of Data Controller. If you have any questions or concerns about the data we hold about you, you may contact us using the information below:
Data Controller: Aspen LifeCorrespondence address: 710 E Durant, Unit E-5 Aspen, CO 81611Email correspondence: info@aspenlife.com.
When we refer to 'personal data' we mean any information that allows us to identify you personally. Obvious examples include your name, email address, postal address, etc. We will always seek to gain your explicit consent to providing this information before we collect it from you, although this may not be the only legal basis on which we collect the data. Other types of information, such as your computer's 'IP' address or broad geographical location do not, generally, allow us to identify you directly.
When you complete one of the contact forms on our website, we will ask you for a number of pieces of personal information, such as your name, phone number, email address and other contact details. This is obviously required for us to respond to your request. If you do not use or submit an online form on the website, no data will be collected in that regard.
When you call, send email, or communicate directly with Aspen Life in any other way, we may retain the information provided in those communications in order to process your inquiries, respond to your requests and improve our services. Data collected will generally involve your name, phone number, and email address, at a minimum. It might also include your postal address if it is required for a legitimate business purpose.
When you visit our website (aspenlife.com), we may send one or more cookies - a small file containing a string of characters - to your computer or other devices that uniquely identifies your browser. We use cookies to improve the quality of our service, including for storing user preferences.
There are several types of cookies:
There are a number of ways that you can influence how cookies are used on your particular device. Most commercial browsers (such as Chrome, Safari, Edge, Internet Explorer, Firefox etc.) allow you to set preferences for whether to allow or block website cookies.
They will also provide tools that allow you to remove any cookies that have already been set. Using the 'Help' functionality of your browser, or an internet search will help you to understand how to use these features for your particular browser.
When you visit our website, our systems will log a record of your visit in our server logs, and typically this record will include the technical 'IP' address that is associated with your device and the browser type and version that you are using.
Such server logs are extremely common in practice, and are used to monitor technical resources, monitor high-level server activity, and importantly to detect and prevent malicious or fraudulent activity on our systems. This data can also be used, if required, to diagnose reports of technical issues. The storage of IP addresses allows us to identify patterns of behaviour (such as repeated malicious attempts to access a system).
IP addresses, in and of themselves, do not allow us in any way to identify you as an individual, especially given that it is very common for IP addresses to be dynamically allocated by your service provider, and will therefore often routinely change.
Furthermore, we do not and will not use the content of server access logs to attempt to determine an identifiable individual. We, therefore, do not consider that data held within server logs falls within the scope of 'personal data', and accordingly, we do not seek your consent to collect it.
We use “Google Analytics” to collect information about the use of this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.
If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit Google Analytics and on Cookie usage visit Google Analytics Cookie Usage on Websites:
We use Google AdWords Remarketing to advertise Aspen Life across the Internet, in particular on the Google Display Network. AdWords remarketing will display ads to you based on what parts of the Aspen Life website you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that “this person visited a particular page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
If you do not wish to see ads from Aspen Life, you can opt out by visiting Google's Ads Settings or for third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.
In addition to Google Analytics, we use a number of industry-standard Google services to provide particular pieces of website content. These include:
Each of these services involves our website making a connection to one or more Google servers, and may result in Google placing cookies on your device.
This Privacy Policy applies to Aspen Life services only. We do not exercise control over the sites displayed as links from within our various services. These other sites will have their own privacy policies.
In the situation where you have directly provided personal information to us (such as by completing an online form or contacting us for further information), you have a number of rights regarding the personal data that we hold:
In the situation where we collect personal data automatically (such as from your internet browser or via internet Cookies or other similar technologies):
We use the information we collect to provide Aspen Life services to you for the following purposes:
We process this information given our legitimate interest in improving Aspen Life and our customers' experience with our website and related services.
We will process your personal information for the purposes listed in this section, given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest. You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications.
Generally, we do not share your personal data with third parties unless it is necessary to provide the specific services you have requested.
We will not share your personal information with others except as indicated below:
We take the security of all personal data very seriously. We take appropriate physical, electronic, and other security measures to help safeguard personal information from unauthorized access, alteration, or disclosure.
Your data is protected in a number of ways, including:
Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page and each version of this Privacy Policy will be identified at the top of the page by its effective date.
If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us.
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